Young shoots can be used to flavour cakes, salads and vinegars.
As a strong aromatic bitter herb, Southernwood has a long history of domestic herbal use for improving digestion and and liver function. It also lowers fevers, relaxes spasms and destroys intestinal parasites. Use medicinally only under prescription.
It is also grown as an insect repellent, especially in orchards, dried herb can be used as a strewing herb to repel insects.
Use in pot-pourri, and as a dye herb. An infusion of the plant is used as a hair tonic or conditioner.